Transforming purchase intention into sales

Sales promoters are a key leverage to catch the attention of the shoppers in store. They are responsible for raising awareness of latent needs, and then transforming every contact into a sale.

To do this they must be able to create a relationship with shoppers and potential buyers, to understand and respond to their needs, translating the brand features into experiential benefits that enhance the consumer purchasing experience.

To ensure a high quality training for the Nestlé Nescafé Dolce Gusto sales promoters, Praesidium has built an effective and innovative training course, focused on experiential selling techniques.

The training sessions, organized at various locations around Italy, follow a path focused on information about new products and current promotions, the sharing of experiences in the field and team building.

Technical training on the product, brand and market context is followed by specific information on experiential selling techniques. Participants are involved in a interactive process that enhances results through contact with colleagues.

Thanks to the activities proposed by Praesidium in collaboration with Nestlé, promoters are prepared to represent Nescafé Dolce Gusto in-store, leading potential buyers toward a greater awareness of their needs and shoppers toward the actual purchase.




Being at the heart of the relationship between brand, consumer and retail, Praesidium is the right partner for those companies who are looking for an agency able to design, implement and measure an effective shopper marketing strategy.

Over its 15 years of experience Praesidum has consolidated a deep knowledge of the channel and has built a strong relationship with the retail. Our DNA combines the attention to sales results with an enthusiastic love for marketing.

Think new. Act Fast.

We think new and act fast to identify objectives, activities, tools and ideas to meet the heart and wallet of the consumer in different touch points, influencing its purchase path before, during and after the purchase act.

Shopper Marketing Makers

Thanks to our far-reaching presence across the country, the multidisciplinary and synergic expertise of our team and the passionate work of our people, Praesidium is the best partner to face market changes and shopper marketing challenges.


PRAESIDIUM Case studies