Liberty Center

BTL strategy & event implementation @ Liberty Center

Liberty Center needed an advertising agency to build their marketing strategy, to plan and implement their 360 campaigns through an integrated and efficient manner.

To solve this challenge, we came up with ideas and executions that pin pointed our main objectives: to reach a higher level of awareness for Liberty Center, but also to increase the visits in the tenants’ stores. We communicated in the offline and online environment through social media, apps and microsites meant to draw the overall community attention.

Live concerts and activations with almost 1.000 participants 100.000 informed people through all the materials 250 blocks of flats from Liberty Centre proximity covered with OOH materials. On Christmas’s 17 days activation, Santa’s house was visited by ~8.000 children.



MSPS is a leading Integrated Marketing & Sales Services Agency, founded in 1993. The company originated in Greece and has expanded its operations in Bulgaria, Romania and Cyprus, with central offices in Athens, Sofia, Bucharest and Nicosia. We offer integrated services covering all aspects of Marketing and Sales disciplines, ranging from tactical to strategic and from the consumer to the entire trade network. We are a one stop shop, offering our clients fully integrated services with results! Our mission is to be a valuable partner to our clients, assisting them in accomplishing their goals. We are committed to our clients, working as a team to achieve:


- Sales increase
- Distribution improvement
- Image enhancement

MSPS Case studies