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Halvard Lerøy Strategy

We were responsible for a successful launch of a new fish product (fish topping) from Halvard Lerøy in Grocery Stores. The launch was supported by a “buy and get” campaign were those who purchased two products could get 3 optional leaves from two different magazine.

 

The campaign was communicated through different POS materiel in stores and through a campaign website. To ensure a low participation barrier the participant registration were handled through sms and online.

 

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