Being at the heart of the relationship between brand, consumer and retail, Praesidium is the right partner for those companies who are looking for an agency able to design, implement and measure an effective shopper marketing strategy.

Over its 15 years of experience Praesidum has consolidated a deep knowledge of the channel and has built a strong relationship with the retail. Our DNA combines the attention to sales results with an enthusiastic love for marketing.

Think new. Act Fast.

We think new and act fast to identify objectives, activities, tools and ideas to meet the heart and wallet of the consumer in different touch points, influencing its purchase path before, during and after the purchase act.

Shopper Marketing Makers

Thanks to our far-reaching presence across the country, the multidisciplinary and synergic expertise of our team and the passionate work of our people, Praesidium is the best partner to face market changes and shopper marketing challenges.


Praesidium S.p.A.

Via della Giustizia, 10A
20125 Milano MI, Italy

phone: +39 02 30 30 971


Enrico Babucci

Reinventing the hair salons customer experience


Reinventing the hair salons customer experience for RevlonPro


Customer willingness to buy and use high-quality...

retail activities and in-store shopper engagement


Lagostina retail activities and in-store shopper engagementPassion for food has always been in Italians’ DNA. Recently, thanks to television programs and web sites, the interest in "eating...

Sales Training

Transforming purchase intention into sales

Sales promoters are a key leverage to catch the attention of the shoppers in store. They are responsible for raising awareness of latent needs, and then transforming every contact into a sale.

To do this they must...

TAGS: training

One heart, two passions

Milan & Nescafé Dolce Gusto

The need to communicate the partnership between NESCAFÉ Dolce Gusto and A.C. Milan became a valuable opportunity to interact with Nestlé potential consumers. The direct engagement based on emotional...

TAGS: activation, drinks

Giving life to the brand in-store

Hewlett-Packard at Rinascente

Hewlett-Packard decided to show off its fashionable special notebook collection at the very heart of Milan: LaRinascente shopping center. The mall is one of the most visited city attractions, where millions of shoppers enter...

TAGS: electronics, launch

Shopper Marketing

Nokia Shop in Shop

The customer should be always at the center of an effective shopper marketing strategy. Actually, recent research has shown that the consumer experience in the retail is not always completely satisfying: many potential...

TAGS: shop in shop, telecommunication