Papua Merchandising has 16 years experience in Field Marketing Services. We provide a nationwide coverage in Finland, our service staff is located from the south up to the north.  


The area of our service execution is both grocery and speciality trade, the meeting point between product or service and consumer. The services we offer to our customers are Papua Merchandising, Promotions, Sales Force and Research.  


We have divided Finland into six local areas, each having their own head of operations. This is to secure the recruiting, training, quality control and ongoing improvement processes.  


Our reporting system is an on-line system. Field workers are reporting required details about the field and customers have the access into the system via internet. On-line reporting and photos are supporting our customers follow-up and developing processes.

Papua Merchandising Oy

Horsmakuja 8 A 6

01300 Vantaa, Finland

phone: +358 9 83 8751 0





Managing Director PAPUA

Olli Vaaranen

Discover the experience of Papua services

Tactical sales force supporting Mutti success story

PAPUA TACTICAL SALES FORCE SUPPORTING MUTTI SUCCESS STORY IN FINLANDObjective: Securing Mutti portfolio distribution coverage and increase of sales in Traditional Grocery Chains.Task: Introducing...

Discover the experience of Papua services

Strategic sales force and exotic snack landfall

PAPUA STRATEGIC SALES FORCE AND EXOTIC SNACKS LANDFALL IN FINLANDObjective: Exotic Snacks-concept launch and wide coverage among K-stores.Task: Exotic Snacks-concept sales to shopkeepers in order...

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Visual Merchandising

VISUAL MERCHANDISINGObjective: to ensure perfect POS-material presentation for the campaign.Taks: placing in-store POS-materials such as flags, posters and window stickers...

Sales promotions

Finnish promotions

We execute both locally and nationwide demo days and promotions.


The target is to improve sales and consumers awareness of  our customers product or service portfolio.  



TAGS: dairy, tasting, snacks


Regular shelf service

We take care of our customers product portfolio on weekly basis, putting products into shelves in more than 400 outlets throughout Finland.


We collect the goods from warehouse and secure the placement...

TAGS: shelf, display

Sales Forces

Junior Sales

Papua sales force take care of our customers' sales activities nationwide, both in grocery and speciality trade outlets.


Sales activities can be project type of campaign selling or on-going long term...

TAGS: shelf

Data collection

Papua Research

Our aim is to serve our customers also by supporting their needs to collect and further develope accurate information from POS.  These elements are for example following:




TAGS: research