In a world where traditional media is losing its impact the need for personal contacts is greater then ever. With a strategic approach we supply integrated field marketing solutions with measurable results.We achieve this by finding your target audience and being present at the right time with the right means. With people as the ultimate medium, face-to-face, tangible and personal with a real conversation.


Brandwise develops result oriented field marketing strategies to create integrated solutions  that achieve your targets. For this we define which services to conduct, individually or integrated. We work through expertise as gathered in Business Intelligence center, analysis, measurement and creativity.

Business Intelligence

With Business Intelligence as the starting point for an effective field operation we act as your strategic sparring partner in addressing your challenges. Services include a.o.: sales & merchandising, interaction marketing (outdoor and indoor sampling, demonstrating and promotion services), hospitality services, VIP hosting, fair presence, auditing and event services.


Brandwise Group
Bonnetstraat 37
6718 XN Ede, Netherlands

phone: +31 88 77 01 000

Managing Partner BRANDWISE GROUP

Bart-Jeroen Pots

Becel, or Flora as it known in many parts of Europe, is one of the best known brands in the Netherlands. As a staple product for many households Becel is one of the most popular margarine brands. As consumer trends develop...

Palm Cornet

Brandwise created an experiential campaign to introduce Cornet Beer in Dutch Supermarkets. Where Dutch Law to does not allow alcoholic tastings in supermarkets it was still necessary to convey the unique taste characteristic...

Snelle Jelle

A typical Dutch product is “Ontbijtkoek”. A variation between bread and cake and very popular with the Dutch to eat as a quick breakfast or a nutritious in-between snack. Especially, Snelle Jelle, aims at the on-the-go...

Robinsons Fruit Shoot

Sales drive sports channel

Sales drive sports channelBrandwise realized a successful introduction of Robinsons Fruit Shoot in the sports channel. With a universe of 2.500 outlets a relevant and commercially viable channel...


Sales drives Hotels

Sales drives HotelsBrandwise maintains a large portfolio of sales services in various channels which can be deployed both tactical and strategic. Our portfolio allows manufacturers to develop POS...

Samsung Area Domination

Generation of traffic towards store in combination with brand presence. A 3-step plan using area domination to address consumers and have them adjust their shopping pattern and engage with Samsung.



Aviko National Ras Friet Tour

Following the success of Ras Friet in the OOH channel the tasty fries will become available in the supermarket channel.

Finally consumers will be able to prepare this popular product at home.



TAGS: Tasting, Sampling, Food

Alpro Mild & Creamy Surprise Yourself

Innovative and highly effective instore activation for Alpro Mild & Creamy with the "Surprise Yourself" campaign.

In the search for a very specific target group Brandwise realized two essential key items:


TAGS: Food, Activation

Brandwise Group

Excellence in brand presence

The dish washing category is traditionally a category that is subject to many promotions. Essential for a strong redemption of a promotion is an excellent visibility. Brandwise provided Unilever with a tactical tool that can...

Creating the Buzzz

Dr. Oetker Tradizionale

Brandwise has created an interactive roadshow for Dr. Oetker. As part of a multi-brand program the activation for Tradizionale has a connection with social media:


Beach Sampling

Nivea Sun Protection

At the start of the summer Beiersdorf wanted to inform people about the importance of wearing sun protection. To effectively communicate the message, Brandwise realized a creative concept to reach the target audience.


TAGS: outdoor, cosmetics



Brandwise acts as a partner for the merchandising activities of GlaxoSmithKline. The activities are aimed at the maintainence and installment of shelve material in their main distribution channels.


TAGS: shelf, hygiene, cosmetics

Instore sales

Nespresso Ambassador Programme

Brandwise operates a full service instore Ambassador program for Nespresso. The Nespresso Ambassadors are a central part in the sales success of the shop in shop concept. Brandwise supplies the candidates with effective...

TAGS: shop in shop

Cooled sampling

Sourcy Vitaminwater

Sourcy Vitaminwater is a true on-the-go product. To emphasize this aspect, Brandwise realized a sampling campaign that located the target audience at relevant moments during the day.


By creating an...

TAGS: drinks, outdoor, activation

Instore promotion & Sampling

Lätta product (re)launch

In 2012 Unilever (re)introduced the brand Lätta in the Netherlands.With a new proposition a renewed Lätta was presented to the target audience. Brandwise acted as partner for both the instore promotions as the...

TAGS: sampling, tasting

Fairs and Events

Hospitality Services

Brandwise specialises in providing tailor made hospitality services. Central in the service are the specifics objectives of the customer. Based on these Brandwise provides candidates with a profile that fit with the tasks...

TAGS: activation